How often do you stop and wonder what's behind the food you eat every day…how it is made, who makes it and where the ingredients are sourced from?
Food labels in supermarkets go a long way to satisfying our curiosity about the provenance of the food we buy, but what about those special, authentic dishes you experience when travelling abroad or, very occasionally, when dining in a top restaurant with dishes produced by a locally or even world-renowned chef?
Recognizing a gap in the Swiss market for top quality food created with passion and with a story to tell, Italian entrepreneur and amateur food connoisseur, Luigi Matrone, has just launched a subscription service for authentic, curated fine food delivered directly to members' homes throughout Switzerland each month. Set up with the help of 4 other Italian shareholders, Edmond’s Cuisine, is targeted at members keen to discover everything there is to know about the food they are eating, all of which has been sourced from small artisanal producers, carefully selected from different locations around the world.
“Edmond's Cuisine menus come directly from the producers, the protagonists of the story we tell. They have been designed to change the way we enjoy great products. Eating is only one part of it. Knowing is the other.”
Under the terms of the subscription service, new members can expect to receive a box of food once a month, including a full dinner with entrée, main course, dessert and wine. Members can also expect, through the use of QR codes that they can scan with their smart phones, to receive videos and stories about the food provided, helping them to create a picture in their mind of the story behind the food and the journey it has taken to reach their doorstep! The idea, Luigi says, is to give members the impression that they are meeting the vintners, cheese makers, and butchers themselves!
Luigi continued, “Simple pleasures require careful attention – whether you provide or enjoy them. As members learn more about the “providers”, their senses will be sharpened over time. If they know about the philosophy, passion and provenance of the dedicated people producing fine authentic food, they will better understand its true original value. With each box that they receive, they will appreciate more and more the beautiful essence of rare, yet down-to-earth specialties, their original authentic taste, the region they come from and the people creating them. “