Watch and jewellery curators from the world over converge at the Baselworld held in Messe Basel Switzerland to stock up on the most exotic collection of diamonds, pearls, gemstones, designer and antique jeweler as well as antique watches and the most sophisticated of chronographs. bringing together the biggest players in the jewellery and watch making as well as retailing business, this event creates a platform for exchange of professional knowhow and helps business heads make profitable deals with international players to spread out their reach to international boundaries.